#1 take a new kind of shot

#2 uptick on upcycled foods

#3 adaptogenic everything

#4 introducing different ingredients

#5 gut health and postbiotics

#6 pretty looking crickets

#7 pms, cycle, lactation

#8 CBD sports

#9 hibiscus is the new matcha

#10 yerba mate comeback

#11 millennial metamucil and pediasure

#12 kelp is king

#13 another shape and form

#14 functional chews

#15 wine proxies