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Barilla is Acquiring Goodles

beating Kraft at their own game

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Snaxshot
Sep 03, 2026
∙ Paid

Barilla is acquiring Goodles (pending regulatory approval)—a brand that is half a decade old took on the mac and cheese category by storm, innovating in flavors and format, it was able to inject new life into a stale category. The brand’s stellar team was made up of Jen Zeszut, Paul Earle (worked at Kraft Heinz) Deb Luster (ex Annie’s president) among o…

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