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corn-free popcorn, umami colas, scifi shuts down

What we’re discussing in this issue—

• Meet the Millennial viagra

• Building single fruit universes

• What illicit drug heals hormones?

• GenZ doesn’t care for water from Fiji or the Alps

• Like we predicted, 2024 =year of ingredient-less

• This color palette is the next big thing in CPG

• Spoonful of news

• Curation of new products

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