Edible Cogitations: Airbrush Ads
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Snaxshot is a newsletter on upcoming food and beverage trends that offers a curation of brands and aesthetics written by Andrea Hernández.
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Golden Era of Ads
Happy Friday, welcome back to edible cogitations. Today’s pressing issue, whatever happened to airbrush advertising? Originating in the late 19th century, the airbrush spray gun was widely used in the mid-20th century as a photo retouch tool in advertising, while in the 1930s-40s it was most commonly used in movie posters, its popularity began declining in the 1950s except for the popular pinup posters. The 60s saw a resurgence. in interest and airbrush began to be used again in Rock ’n’ Roll posters and contributed to the era of photorealism, coined by American collector Louis K. Meisel in the 70s, spawning a variety of different articulations, such as “Super-Real, Sharp-Focus, Radical Real, Hyperreal (in …