Europe is at War with BigCPG

death of trends, butter colas, Stanley toys

Peek into the Future of 2024:

Trend reporting has become devoid of meaning thanks to TikTok, people correlate clicks and views as the validation of “trend”—everything is a “corecore” and the influx of noise has left us partially deaf. So for this year—I’m not really talking trends in 2024, instead I’d love to tell you what I’ve been tracking —you can acc…