Grazification of Condiments

the kids love plastic maxxing

From Taste Cooking’s “Big Squeeze” piece, illustrated by Azra Hirji.

We’re in the amazing deep dive Taste Cooking made on Graza’s squeeze bottle impact across the industry, highly recommend you give it a good read for my thoughts on why this is happening but TLDR, Grazafication of condiment industry is two fold.

One—utility and convenience.

Yeah the squee…