Instacart is Coming for Venmo
group buying finally comes to the US
Community buying on apps is a trend that grew out of Asia, by 2022 it was being embraced in Latin American markets, particularly Brazil, see Facily, (we wrote about this entire thing in our deep dive here) but unlike these markets that popularized group buying in lieu of discounts and a collective interest, it’s being introduced in the US (land of indiv…