Is There Hope for Protein Diet Coke?
on the fridge cigarettes and why Coke won the soda wars
Just a few unfiltered thoughts on a Sunday.
As we see the rise of protein sodas, (see brands like Feisty and Vuum) I’ve started to wonder if there might be a future where we see a protein Diet Coke. I’ve got Coca-Cola on the mind recently not just because of the return of Cherry Coke, but this week everyone was talking about Diet Coke as “fridge cigarett…