It's 2026, Fuck Conventional Formats

vinegar in a solid block, tallow lube, powdered hummus and more!

Did you know Gopuff is selling electrolyte ice, and I mean we’re talking 5lbs of “enhanced electrolyte pebble ice” which retail for around $5 a bag, for those who have been wondering if we have reached peak hydration, this may be the final boss. How shocked are we really, considering one can find functional ice cubes at Sprouts now, see Roxii? One could attribute it to the fact that everything needs to have a function in 2026, but I would instead argue it’s more so about playing around with formats in order to enhance function, scalability and increasing its ocassion in our daily routines, as food and drinks continue to extend beyond their original use case.