"Like Trader Joe's on Ayahuasca"

American water, Italian colas, 'Cometeer of bone broth"

What we’re discussing in this issue—

• Sorry Nonna, GenZ isn’t into legacy

• The future of water is niche

• “Cometeer of broth” is a thing

• In defense of the kitschy grocers

• Vance, Walz & Addison Rae: BigSoda is back

• Welcome to the estheti-café

• Unbundling classics is profitable AF

• Latest in fundraising

• Spoonful of news

• New and pre-launch products

  This is a VERY long …