"Like Trader Joe's on Ayahuasca"
American water, Italian colas, 'Cometeer of bone broth"
What we’re discussing in this issue—
Sorry Nonna, GenZ isn’t into legacy
The future of water is niche
“Cometeer of broth” is a thing
In defense of the kitschy grocers
Vance, Walz & Addison Rae: BigSoda is back
Welcome to the estheti-café
Unbundling classics is profitable AF
Latest in fundraising
Spoonful of news
New and pre-launch products
This is a VERY long …



