A quick issue since I’m writing this before my flight boards to Chicago—
Catch me and Monte’s at Foxtrot Market tomorrow night for a fun event!
Catch us at SFA’s Summer Fancy Food show speaking on the mainstage.
Talked about fancy produce with Wall Street Journal’s Katie Deighton.
What we’re discussing in this issue—
What the fuck is going on at Better Brand?
“To Clarify—These are NOT Burgers”
Minding my own business on a Tuesday night scrolling through X like God and Elon intended—when I got a DM from a follower, “This isn’t a snack but I figured you’d enjoy the branding vs the product” followed by these photos—be prepared, you will need a double take.
Not that Better Brand has been a stranger to these kinds of incidents—reports of moldy bagels were still going around as far as 2023, from photos and emails shared with me by followers as soon as I…
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