This was snack theory meets Baudrillard. The idea that butter, beef tallow, and raw milk have been rebranded from grandma-core to culture war weaponry is absolutely wild — and yet, completely logical in a nation where food = identity = battleground.
I can’t stop thinking about how “seed oil discourse” went from meme to Chipotle marketing copy, and how wellness influencers now co-star in right-wing pipelines. That Erewhon/tractor-supply convergence you called out? Nail on the head. At this point, colostrum powder could honestly run in both the Goop and InfoWars catalogs.
Me to gen-z "You were the chosen one! It was said that you would destroy the Sith, not join them! Bring balance to the Force, not leave it in darkness!" Had such high hopes for that generation and they betrayed themselves and us. Guess it’s up to millennials and some gen-x to save the world.
Only just came across this post - I’ve been super intrigued by the rapidly accelerating convergence of wellness influencers & biohacking with MAGA so this was awesome to read. The thing I find so fascinating about it is that for once this is a very nuanced issue. Some of this wellness stuff is complete nonsense, while other bits are actually rooted in science and completely valid. The MAGA movement tends to be dismissed as “completely bad” by the left, but this is one area where it gets a lot more complicated.
damn this is good
Thank you so much for reading ❤️
My favorite post of yours yet!!
Thank you for reading! ❤️
Came here to say this ☝️, couldn't agree more.
So my take away is that if I can keep my man card if I chug one gallon of whole milk for each block of tofu I eat
Loved this one! I’m seeing this trend come through in new work inquiries for sure. And loved the last paragraph
so glad it resonated with you!
Love how witty and informative this is
thank you for reading!
this many months later, and it still hits.
Such a well-written piece! This one is my favorite—I really appreciate your insight.
Thank you for reading ❤️
Let's go back to basics.. but with how we treat each other as well. Well played Andrea! Thank you, so enlighting!
MAHA IS A FUCKING JOKE
Brilliant!
Thank you 🙏
This was snack theory meets Baudrillard. The idea that butter, beef tallow, and raw milk have been rebranded from grandma-core to culture war weaponry is absolutely wild — and yet, completely logical in a nation where food = identity = battleground.
I can’t stop thinking about how “seed oil discourse” went from meme to Chipotle marketing copy, and how wellness influencers now co-star in right-wing pipelines. That Erewhon/tractor-supply convergence you called out? Nail on the head. At this point, colostrum powder could honestly run in both the Goop and InfoWars catalogs.
So well written and encapsulated exactly what I’ve been feeling recently!!! 💗💗💗💗
Wow this is so interesting
Me to gen-z "You were the chosen one! It was said that you would destroy the Sith, not join them! Bring balance to the Force, not leave it in darkness!" Had such high hopes for that generation and they betrayed themselves and us. Guess it’s up to millennials and some gen-x to save the world.
Only just came across this post - I’ve been super intrigued by the rapidly accelerating convergence of wellness influencers & biohacking with MAGA so this was awesome to read. The thing I find so fascinating about it is that for once this is a very nuanced issue. Some of this wellness stuff is complete nonsense, while other bits are actually rooted in science and completely valid. The MAGA movement tends to be dismissed as “completely bad” by the left, but this is one area where it gets a lot more complicated.
how long til pork scratchings are declared a health food