SnaxShot #03: Magic Mushrooms
life's better on shrooms
A newsletter on upcoming food and beverage trends that offers a curation of brands and aesthetics written by Andrea Hernández.
🔮 Peek into the future:
What’s driving the shroom boom.
Snaxshot of market + who’s making moves.
Favorite brands in the space.
Market challenges + opportunities.
Don’t be shy, the water’s warm, don’t forget to hit the subscribe button below.
Deep Rooted Trend 🍄
From being worshipped as totems of immortality, to being known as “holy children” our obsession with mushrooms is as old as civilization itself. Interest around functional mushrooms has sprouted over eons and in the spirit of the “commodification of wellness” the global mushroom market is projected to reach $69.3 billion by the end of 2024 as more consumers re-discover the idea of functional foods and food as medicine.
Shroom Boom 💥
The US mushroom market produced $5 billion in revenue in 2018, this number is expected to hit $7.4 billion by end of 2020.
According to Market Research Future the mushroom extract…