Snaxshot #50: New Alt-Brewskis on the Block

taming of the brew

🔮 Peek into the future:

• What’s in a drink and sober curiosity revisited

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What’s In A Drink?

Today is a special day, Snaxshot is publishing its 50th issue —almost 2 years ago, we threw a question into the void “What’s in a drink?” to unpack the rise in sober curiosity, and wow, how things have exploded since. We’re close approaching 23,000 subscribers from every corner of the world, from across industries and snaxers of all kinds, we’ve hosted 12 events across 4 different cities to bring our community together, all in exploration of what it means to snax in this new era.

As a tribute, and in classic SXS nostalgia, it was only appropriate to bring it back to where it all started, the fact that our generation is looking to drink less, where that stems from and why it’s now permeating across categories. Today we unpack the rise of the alt-brewskis, from BigBeer to emerging brands who are quickly capturing market share from beverage giants, come cheer along as we go behind what’s working, what’s not, and meet the new kids on the block.