A newsletter on upcoming food and beverage trends that offers a curation of brands and aesthetics written by Andrea Hernández.
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Giant Oats
It’s time to discuss our new oat overlords, though we briefly chatted about this in our Brave New-Alt World issue, can anyone blame oat milk for seeing the demise of almond milk as the “it” alt, as allegations of just how unsustainable it is for the planet? (TLDR, it consumes a lot of water) It only took Oatly a few decades to have their foot’s up every dairy and alt-dairy producer around the world, and hasn’t let go since, in fact, we witnessed a giant like Chobani, enter the game, and multiple players around the world, from Minor Figures in UK, Nude in Brazil to Sunny Oats in New Zealand to Oatside in Asia, the oat-dacity to think that they could remain the main players in the game, there’s so much at stake.
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