Spice it Like Beckham

Entering our GenZ Celebrity CPG era

If you haven’t yet realized, the eldest GenZ are on their way to turn 30 next year, while the majority of the generational cohort has now come of age, we’re at the precipice of a new wave of CPG brands—refer to our “GenZ Groceries” deep dive. This generation is inheriting a lot from Millennials, take our love of pretty & premium pantry items, groceries …