Bubble burst—Coca-Cola has announced it will wind down distribution of AHA’s sparkling water in the US, remaining only in focused channels (ie. airlines) and their Freestyle machines.
AHA sales plunged almost 50% YTD vs. Pepsi’s Q3 Bubly growth.
Coca-Cola’s interest in seltzer came during the 2010s, during the BFY chasm, as seltzer sales finally outpaced…