The Cult of Snax 👁️🛒
achieving content-market-fit 💌
A newsletter on upcoming food and beverage trends that offers a curation of brands and aesthetics written by Andrea Hernández.
Come gather 'round people
Wherever you roam
And admit that the functional waters
have grown and accept it that soon
You'll be zen to the core
If your time to you is worth savin'
And you better start pickin'
Or you'll sink like a stone
For the aisles they are a-changin'
It’s been a while since I addressed you all directly, being so that across platforms we are fast approaching 10K esteemed followers, it felt necessary that I, your beloved cult leader, addressed all, old and new, who have gathered here today. When Snaxshot began, 9 months ago, it was a vision of a safe haven, where one could feel confident asking questions like “what is an adaptogen” without fear of judgment, ask and you shall receive, this isn’t an Erewhon, we preached! As a snax seer, I foresaw the unnecessary friction that was being created in a space where new trends were emerging at …