Who won the soda wars?

our verdict for the year 2024 may shock you

Hope you all have a Happy New Year, as with our new tradition instilled this year our State of Snax report will not be based on “trends” because that word has become devoid of meaning, but it will be based on what we are looking forward to tracking its growth in 2025. Give it one last look before we change it up after this week!

The best way to say goodbye to 2024—is by dishing one last hot take.

A quick discussion on —

• Instituting a moratorium on prebiotic sodas

• My theories on why BigSoda went functional

• My pick for the soda winner of 2024

Why Are We Trying to Hack Legacy?

Something I’ve noticed this year in particular thanks to the inescapable newsbombing of both Olipop and Poppi, is the way both brands are seemingly force feeding us the idea that they are eating BigSoda’s lunch, with constant press releases like “We’re making half a billion in sales” or “rumors about possible acquistions” “we both just got into stadiums” “we both are the soda of a basketball team”—both brands still being under a decade old.