Real fiber from whole foods is great. These fiber isolates and synthetic fibers created by the ingredient industry for easy addition to snack formulas are straight up garbage and will NOT improve your gut health, actually the opposite. Consumers are being taken for a ride.
By no means advocating for PE/VC anymore than @hydroxide, but what’s the alternative system you’d want to see? There’s not really an incentive for large food companies to innovate realistically, and consumers cook less than ever. Definitely would say whole food are the approach but like you said, consumers aren’t cooking cabbage.
I’d argue consumers sacrifice taste and texture for high protein but there’s 1M+ influencers parroting Huberman/Attia that they look past food as anything but fuel. Fiber, either from a bowl of lentils or from oat fiber extractives, is going to be something food designers have been designing around for decades.
I appreciate the approach to this post and the deep dive, I’m just keen to know what new system you’d propose?
By the way I’m not saying don’t do VC I just think we haven’t had the conversation about why we keep seeing these messages over and over again and blindly throwing money at it to chase a “trend” the food system in US needs so much fixing, I think of consolidation of Ag as ex, it’s been fascinating to see China in comparison, and how they’ve been able to really leverage tech platforms to empower farmers (bc they aren’t consolidated it’s more smaller farmers with smaller land to farm on) platforms like PDD help them go DTC and in turn you’ve been having these millionaire farmers overnight, plus it makes it easier for consumers to access fresh produce.
Totes - Earl Butz really set us up for failure in a sense and it’s just taken 50+ years of policy to see that and will take at least as long to unwind that.
Real fiber from whole foods is great. These fiber isolates and synthetic fibers created by the ingredient industry for easy addition to snack formulas are straight up garbage and will NOT improve your gut health, actually the opposite. Consumers are being taken for a ride.
Most of it is def just buzzword
By no means advocating for PE/VC anymore than @hydroxide, but what’s the alternative system you’d want to see? There’s not really an incentive for large food companies to innovate realistically, and consumers cook less than ever. Definitely would say whole food are the approach but like you said, consumers aren’t cooking cabbage.
I’d argue consumers sacrifice taste and texture for high protein but there’s 1M+ influencers parroting Huberman/Attia that they look past food as anything but fuel. Fiber, either from a bowl of lentils or from oat fiber extractives, is going to be something food designers have been designing around for decades.
I appreciate the approach to this post and the deep dive, I’m just keen to know what new system you’d propose?
By the way I’m not saying don’t do VC I just think we haven’t had the conversation about why we keep seeing these messages over and over again and blindly throwing money at it to chase a “trend” the food system in US needs so much fixing, I think of consolidation of Ag as ex, it’s been fascinating to see China in comparison, and how they’ve been able to really leverage tech platforms to empower farmers (bc they aren’t consolidated it’s more smaller farmers with smaller land to farm on) platforms like PDD help them go DTC and in turn you’ve been having these millionaire farmers overnight, plus it makes it easier for consumers to access fresh produce.
Totes - Earl Butz really set us up for failure in a sense and it’s just taken 50+ years of policy to see that and will take at least as long to unwind that.
Sounds like we need a US-based PDD!
Those flat stomach benefiber ads still haunt me
This beautiful snark could be applied to most food fads.
That’s the whole point babe, thanks!
I blame private equity
Babe these aren’t PE as much as venture capital which has become the new PE lol
that too! throwing neck for any investors really stifles the industry
Streets neeeeeeded a vintage shotter joint thank you Miss Andrea!!!!
No mention of the most fiberous cereal of all time, Colon Blow?
https://www.youtube.com/watch?v=Ku42Iszh9KM
It's been around since 1989 ;)
Horrific but is it ok to say I LOL’d my way through this piece?