The "ethics around dairy farming" is something I wish more people would consider. Forcibly and often painfully impregnating a female body then taking her baby at birth so that humans can drink her milk. Over and over until her body gives out. That plus the fact that there is an acceptable percentage of puss that is allowed to be in milk turned me very, very off of it.
Idk if I really see a road to return milk to dominancy or at least get the vibes back to around where it was a few decades ago. The decline of cereal and overall sugar consumption on the youth is a big hit on the brand
A really smart cultural analysis of milk-as-beverage. Thanks for that.
I think one of the challenges milk has is that beverages are increasingly coded as "refreshment" rather than "nutrition". Part of this is the rapid decrease in hot drinks consumption. Hard for milk to slot into refreshment occasions.
The exception to this of course is meal replacement smoothies. Can milk return to its dominance in this space? Can it return to its identity as a ready-made nutrition drink?
Can warm milk as a nighttime snack make a comeback? Do we need pro-sleep milk? Seems like the "milk has tryptophan" narrative died in the 90s.
Milk is definitely back!!
Thank you
The "ethics around dairy farming" is something I wish more people would consider. Forcibly and often painfully impregnating a female body then taking her baby at birth so that humans can drink her milk. Over and over until her body gives out. That plus the fact that there is an acceptable percentage of puss that is allowed to be in milk turned me very, very off of it.
This is great. I do think if you're an adult who drinks a plain glass of milk you should have to do some kind of community service for being strange
Idk if I really see a road to return milk to dominancy or at least get the vibes back to around where it was a few decades ago. The decline of cereal and overall sugar consumption on the youth is a big hit on the brand
A really smart cultural analysis of milk-as-beverage. Thanks for that.
I think one of the challenges milk has is that beverages are increasingly coded as "refreshment" rather than "nutrition". Part of this is the rapid decrease in hot drinks consumption. Hard for milk to slot into refreshment occasions.
The exception to this of course is meal replacement smoothies. Can milk return to its dominance in this space? Can it return to its identity as a ready-made nutrition drink?
Can warm milk as a nighttime snack make a comeback? Do we need pro-sleep milk? Seems like the "milk has tryptophan" narrative died in the 90s.