Optimizing for Oblivion

From peptides to colostrum snacks...

So many people reached out to me post EXPO asking for my thoughts, and for that you’d had to go back to a post I made a few years ago, titled “What’s in a trend?.” After half a decade of expos, working with the biggest food companies in the world and supporting each new wave of CPG founders, I’ve learned that I’d be doing you a disservice if I were to d…