Snaxshot #21:Camp Snax-a-way
A newsletter on upcoming food and beverage trends that offers a curation of brands and aesthetics written by Andrea Hernández.
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Greetings from your semi-cringe, unsure what an NFT is, happy that Doge is back, but even more exhausted, Millennial camp counselor, and welcome to Camp Snax-a-way!
I’ll let you wander off, and please, by all means, whatever you do, stray from the path.
Snack Paradox 🌌
What’s in a snack, that consumed in any other way would taste just as good? If you ask a Millennial, the answer would probably be, adaptogens, nootropics, some kind of mushroom, and overall, FUNCTIONALITY, if it’s not functional, is it even deemed good enough to be given in tribute to us as ever consuming deities? Alas, our generation has played a pivotal part in their salvation, giving snacks a redemptive arch, considering this behavior used to be seen as a negative habit in days of yore, don’t snack or you’ll spoil your meal, they used to say, little did the non-believers know, that ultimately there was no meal, there were only snacks.
Our generation has changed the way we go about feeding ourselves, whereas our parents grew up sitting around the table in elevation of what they considered, meals, we grew up impatiently waiting for the “ping” of a microwave, a most anticipated message heralding, the time had come —for Bagel Bites. As adults, we are stuck on that same instant gratification sentiment, we’ve just tried to give it a healthier spin. We are the consuming kids, after all, wired to carry extremely online personas, to constantly think of output, the shift from meals to snacks has only strengthened, at times to an extreme, here’s looking at you Soylent. The return of the snack isn’t just all about health consciousness, there is a lot of comforts we still find in nostalgic snacks, even as we tried to swear them off as old vices, after 2020, BigFood thrived as we craved a blanket of security in the familiar, even if that included Little Debbie oatmeal creme pies.
You mean to say that Millennials, a generation that is informed beyond its predecessors, who are trying to clean up their pantries, who are seeking healthier options, cutting out sugar, etc, are still stuck on these snacks, even if said brands are the equivalent of a toxic ex? Welcome to the snack paradox. You see, no matter how much we stray from the path, the reality is we grew up with these snacks that became an equivalent of nourishment, and in many playgrounds, as signalers. No matter how much we try to GOOPify snacks, the truth remains, we are 90s kids to the core, the generation of Dunkaroos, Trix yogurts, and color-changing magic spoons, embedded in our DNAs and we continue to carry them with us because when you’re disconnected from your food source, you are being sold your own experience at a premium, happiness in the form of a snack, isn’t that what we all crave?