Spoonful of News

Magic Mushrooms in Cali, GenZ likes its coffee fast, creatine is the new collagen

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• New Age Escapism—In efforts to decriminalize magic mushrooms, California Senate gave final approval to a bill legalizing certain psychedelics for people who are 21 or older.

  • If Governor Newsom signs the bill, it would go into effect in 2025 and make it legal to possess or grow plant-based psychedelics, including psychedelic mushrooms.

  • In Los Angeles, weed dispensaries have been openly selling magic mushroom products all throughout this year.

• We deep dived into the growing movement of psychedelic-adjacent snack and beverages, in the form of legal psychoactives like kava and kanna.

• Fresh off the news that Meati raised a $50M Series C extension—they are laying off 20% of their workforce and decommissioning their Boulder plant.

• Sweetgreen is being sued by former employees in NYC alleging sexual and racial discrimination.

• The 100+ year old cereal company that was Kellogg’s has made their split official— Kellanova (snacking co. with the worst name ever) and WK Kellogg Co, which will be based in Chicago.

  • By 2010s, 80% of Kellogg’s sales revenue was coming from their growing snacking segment.

  • Meanwhile cereal sales had been on steady decline, up until pandemic, as consumer’s relationship to the once “breakfast staple” have changed. Check out our deep dive on this:

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• Chamberlain Coffee is betting on Gen Z’s need RTD coffee—and with good reason.

  • Starbucks' cold business made up 75% of US beverage sales

  • Attributed to GenZ is being into more cold brew and RTD

  • Their latest RTD products are found in mass retailers like Walmart.

• Upending of consumer brand dynamics is here—more brands are letting their customers dictate their next moves.

  • Community Packaged Goods: we predicted this shift in a deep dive exploring how brands like TYB are creating infrastructure to help brands empower their consumers and create more win-win structures.

• The opposite of Happy Hour—in the UK, pubs are embracing dynamic pricing when it comes to their beers, the busier the pub, the higher the cost of the pint.

• Something we are keeping our eye on—is creatine the new collagen? Dan Primack posted on how the supplement seems to be permeating its bro-culture grip.

• IHeartMedia is joining Ryan Seacrest investing in Health-Ade kombucha

  • Seems super random considering how much kombucha has plateau in interest in comparison to fiber sodas. We wrote about it here:

  • Founded in 2012, they’ve raised around $50M across 5 rounds—which isn’t wild considering just how ubiquitous the brand has become in the span of a decade.

Think of this like an edible bookmark tab.

• GrocerCore was in full effect at NYFW, hottest accessory is a bag full of produce, just ask Mansur Gavriel.

• Fermentation fetish is a thing—learn about Sandor Katz (SandorKraut) and his relationship with microbiomes.

• Our friends at Rotten sour worm gummies are finally launching this month, keep your mouths open.

• Bathtubs in the kitchen aren’t as crazy once you learn why they came to be in the first place, it was just the biggest room for them at the time.

• Our friends at Nour are launching a sumac serrano dressing that sounds insanely good!

• The vino bois at Good Boy Wine are at it again—if you’re in LA this weekend check out this bar within a bar concept by them!

Ok, BYE

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