Spoonful of News
Magic Mushrooms in Cali, GenZ likes its coffee fast, creatine is the new collagen
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New Age Escapism—In efforts to decriminalize magic mushrooms, California Senate gave final approval to a bill legalizing certain psychedelics for people who are 21 or older.
If Governor Newsom signs the bill, it would go into effect in 2025 and make it legal to possess or grow plant-based psychedelics, including psychedelic mushrooms.
In Los Angeles, weed dispensaries have been openly selling magic mushroom products all throughout this year.
We deep dived into the growing movement of psychedelic-adjacent snack and beverages, in the form of legal psychoactives like kava and kanna.
Fresh off the news that Meati raised a $50M Series C extension—they are laying off 20% of their workforce and decommissioning their Boulder plant.
Sweetgreen is being sued by former employees in NYC alleging sexual and racial discrimination.
The 100+ year old cereal company that was Kellogg’s has made their split official— Kellanova (snacking co. with the worst name ever) and WK Kellogg Co, which will be based in Chicago.
By 2010s, 80% of Kellogg’s sales revenue was coming from their growing snacking segment.
Meanwhile cereal sales had been on steady decline, up until pandemic, as consumer’s relationship to the once “breakfast staple” have changed. Check out our deep dive on this:
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Chamberlain Coffee is betting on Gen Z’s need RTD coffee—and with good reason.
Starbucks' cold business made up 75% of US beverage sales
Attributed to GenZ is being into more cold brew and RTD
Their latest RTD products are found in mass retailers like Walmart.
Upending of consumer brand dynamics is here—more brands are letting their customers dictate their next moves.
Community Packaged Goods: we predicted this shift in a deep dive exploring how brands like TYB are creating infrastructure to help brands empower their consumers and create more win-win structures.
The opposite of Happy Hour—in the UK, pubs are embracing dynamic pricing when it comes to their beers, the busier the pub, the higher the cost of the pint.
Something we are keeping our eye on—is creatine the new collagen? Dan Primack posted on how the supplement seems to be permeating its bro-culture grip.
IHeartMedia is joining Ryan Seacrest investing in Health-Ade kombucha
Seems super random considering how much kombucha has plateau in interest in comparison to fiber sodas. We wrote about it here:
Founded in 2012, they’ve raised around $50M across 5 rounds—which isn’t wild considering just how ubiquitous the brand has become in the span of a decade.
Think of this like an edible bookmark tab.
GrocerCore was in full effect at NYFW, hottest accessory is a bag full of produce, just ask Mansur Gavriel.
Fermentation fetish is a thing—learn about Sandor Katz (SandorKraut) and his relationship with microbiomes.
Our friends at Rotten sour worm gummies are finally launching this month, keep your mouths open.
Bathtubs in the kitchen aren’t as crazy once you learn why they came to be in the first place, it was just the biggest room for them at the time.
Our friends at Nour are launching a sumac serrano dressing that sounds insanely good!
The vino bois at Good Boy Wine are at it again—if you’re in LA this weekend check out this bar within a bar concept by them!
Ok, BYE
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