Controlling supply is not new to the " competitive advantage theories " . They are doing it because they can, and it offer point of difference to their offer (low calories / high Protein) and it will be creating a bloom of copycats, yet it will yield enormous momentum as a first mover. All the buyers will follow the herd
. So much for whole foods. this type of brand proposition is clearly a US phenomenon.
Another short cut to health that eventually turns out to be NOT.
They knew it wasn't accepted in Europe and still chose to use it in the US for 5+? years, even reformulating several times along the way, with EPG used every time. "Won't care" seems like an exaggeration. Their whole schtick is Halo Top 2.0: the calories of light ice cream but the texture of higher fat ice cream. EPG has always been a critical component of that.
Ok so they're exiting ice cream, you think? They've diversified a little outside of ice cream with the bars, but is it successful? I reckon they still "care" about losing a major component of what seems to be the biggest segment of their business? US ice cream. Just my limited experience, but haven't seen the bars nearly as much as the ice cream. But you would know more if you've spoken to them.
such an interesting phenomena that I could not relate to less. Who is interested in eating 'EPG, a low-calorie alternative fat technology made from GMO-free plant-based oil' like - what are we doing here? But good for them for recognizing there's a market for this & taking advantage of it?
my thing with these bars is: i don't know a single person who eats them. 7x valuation to revenue ratio feels like this is the beanie baby of the protein bar world
Controlling supply is not new to the " competitive advantage theories " . They are doing it because they can, and it offer point of difference to their offer (low calories / high Protein) and it will be creating a bloom of copycats, yet it will yield enormous momentum as a first mover. All the buyers will follow the herd
. So much for whole foods. this type of brand proposition is clearly a US phenomenon.
Another short cut to health that eventually turns out to be NOT.
But Nick's reformulation still/currently has EPG in it. So they'll have to remove it completely and further alienate their customer base.
They won’t care considering EPG is shunned in Europe, and now don’t have any supply of it.
They knew it wasn't accepted in Europe and still chose to use it in the US for 5+? years, even reformulating several times along the way, with EPG used every time. "Won't care" seems like an exaggeration. Their whole schtick is Halo Top 2.0: the calories of light ice cream but the texture of higher fat ice cream. EPG has always been a critical component of that.
They’ve expanded successfully out of ice cream. They aren’t dumb.
Ok so they're exiting ice cream, you think? They've diversified a little outside of ice cream with the bars, but is it successful? I reckon they still "care" about losing a major component of what seems to be the biggest segment of their business? US ice cream. Just my limited experience, but haven't seen the bars nearly as much as the ice cream. But you would know more if you've spoken to them.
David gives me the ick
There’s a good chunk of people that feel exactly the same way
such an interesting phenomena that I could not relate to less. Who is interested in eating 'EPG, a low-calorie alternative fat technology made from GMO-free plant-based oil' like - what are we doing here? But good for them for recognizing there's a market for this & taking advantage of it?
Capitalism babe
I'm eager to see what happens with potential anti trust action
my thing with these bars is: i don't know a single person who eats them. 7x valuation to revenue ratio feels like this is the beanie baby of the protein bar world
the valuation is more around the IP acquired, which is not a common thing amongst CPG brands.
Thanks for the shout!