I first talked to Leah and Yasaman right before their Good Girl Snacks launch, it inspired me to write about the growing wave of GenZ founders in CPG. It’s been over a year since the piece was published and most brands featured in it have grown so much since—the SAUZ guys closed in on $12M to expand their distribution and now have 10+ SKUs, Bawi raised $3.5M as they scale operations, at Habiza’s founde ris 22 years old and has been able to get his product into Target, Kroger, and Central Market, the Hot Take sisters have dropped collaborations with Paige Lorenze, and Omsom as well as Whiny Baby have both sold their companies—we’ve now added GenZ grocers to the mix see Meadow Lane.
Tune in as Leah and Yasaman discuss how they bootstrapped their way to building a popular pickle brand, how amassing 100K followers on Instagram helped them prove early demand, what it took to get into the aisles of Whole Foods, why USC is a breeding ground for new CPG, how they managed to close their seed round so quickly and what comes next for Good Girl Snacks.
Photos for Snaxshot by the incomparable Anna Arnet.
